Text to Join for Emma Email Marketing

phone-example

What is Join By Text?

Join By Text is a service that lets people sign-up for your email list by sending a text message.  This is especially effective for capturing email addresses at events, at a physical location, or as a call-to-action in traditional media ads (print, radio, TV, etc.) Your sign or ad copy would say something like “Text SIGNUP to 12345 and get a special offer when you join our email list!”

How Does Text to Join for Emma Work?

After someone sends a text message with their email address Join By Text automatically passes these email addresses into your Emma account and signs them up under the appropriate list.  Whatever welcome or offer email you have configured for new subscribers will be sent to them as well.

How Do I Setup this Service?

First, it’s helpful to have your Emma account open in one tab of your browser and your Join By Text account open in another tab. Select the menu under your account name in the upper right corner of your Emma account, and then select “Profile” from the drop-down. Under the “Profile” title on the page click the “API Key” option.  Then click “Generate API Key”

You will copy these three values and use them to connect your Join By Text keyword to your Emma account.  The three values are:

  • Public key
  • Private key
  • Account ID
  • Group ID (optional, see below)

Inside your Join By Text account on the “Responses” page you will click the “set one now” next to “Integrations” under your keyword.  You will select Emma in the pop-up and then you will see a screen that looks like this –

You will now copy/paste the values you pulled from your Emma account into the fields with the same label inside your Join By Text account.

Click the “Connect to Emma” button and you should be ready to test!

OPTIONAL:

If you know how to use Group IDs in Emma you can add one or more to this field.  The Group ID(s) will be added as you see in the image above, and if you want to add more than one you will add them in the format “1230789,4560789” (comma in-between)

To find your Group ID, go to the “Audience” section, then “Groups” on the left. After clicking on the group you want to connect to, look for the number at the end of the URL of the page you’re on (see below). It will look something like this –

https://app.e2ma.net/app2/audience/sidebar/groups/1234567